Authentication and security

To log you into Heyluu.

To protect your security.

To help us detect and fight spam, abuse, and other activities that violate Heyluu’s terms and policy. For example, these technologies help authenticate your access to Heyluu and prevent unauthorized parties from accessing your account. They also let us show you appropriate content through our services.


To remember information about your browser and your preferences. For example, cookies help us remember your preferred language or country that you are in. We can then provide you with Heyluu content in your preferred language without having to ask you each time you visit Heyluu. We can also customize content based on your country, such as showing you what topics are trending near you, or to withhold certain content based on applicable local laws.

Analytics and research

To help us improve and understand how people use our services, including Heyluu’s buttons and widgets, and Heyluu’s Ads. For example, cookies help us test different versions of our services to see which particular features or content users prefer. We might also optimize and improve your experience on Heyluu by using cookies to see how you interact with our services, such as when and how often you use them and what links you click on.

Personalized content

To customize our services with more relevant content, like current trends, stories, ads, and suggestions for people to follow. For example, local storage tells us which parts of your Heyluu timeline you have viewed already so that we can show you the appropriate new content. Cookies can help us make smarter and more relevant suggestions about who you might enjoy following based on your visits to websites that have integrated Heyluu buttons or widgets.


To help us deliver ads, measure their performance, and make them more relevant to you based on criteria like your activity on Heyluu and visits to our ad partners' websites. For example, Heyluu uses cookies and pixels to adapt ads and measure their performance. Using these technologies, we can show you ads and evaluate their effectiveness based on your visits to our ad partners' websites. This helps advertisers provide high-quality ads and content that might be more interesting to you. Learn more below about Heyluu’s tailored ads and your privacy controls, which include your Heyluu account.

Heyluu and third parties use these technologies on Heyluu’s websites, applications, and services and on other websites, applications, and services that have integrated Heyluu’s services, including third-party properties that incorporate Heyluu’s advertising technology. This includes our ad partners’ websites and sites that use Heyluu buttons or widgets, like our follow buttons. Third parties may also use these technologies, for example, when you click on links from Heyluu’s websites or applications, view or interact with third-party content from within our services or visit third-party websites that incorporate Heyluu’s advertising technology.

We are committed to offering you meaningful privacy choices. You have a number of options to control or limit how Heyluu, or partners, and other third parties use cookies.

Use your Heyluu’s account settings to control whether Heyluu will match your account to information shared by ad partners to tailor ads for you. To change your settings on Heyluu, visit the Security and privacy settings tab and adjust the setting “Tailor ads based on information shared by ad partners.”

For using cookies: You can modify your settings in most web browsers to accept or deny cookies, or to request your permission each time a site attempts to set a cookie. Although cookies are not required for some parts of our services, Heyluu may not work properly if you disable cookies entirely. For example, you cannot log into Heyluu. if you've disabled all cookie use.


Heyluu uses cookies and other similar technologies, such as pixels or local storage, to provide you with a better, faster, and safer experience. Below are some of the ways that Heyluu services—including our website, SMS, APIs, email notifications, applications, buttons, widgets, and ads—use these technologies: to log you into Heyluu save your preferences, personalize the content you see, protect against spam and abuse, and show you more relevant ads.

Below we explain how Heyluu, our partners, and other third parties use these technologies, your privacy settings and the other options you have. Cookies are small files that websites place on your computer as you browse the web. Like many websites, Heyluu uses cookies to discover how people are using our services and to make them work better.

A pixel is a small amount of code on a web page or in an email notification. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience on Heyluu.

Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device. We use local storage to customize what we show you based on your past interactions with Heyluu.

Heyluu uses these technologies to deliver, measure, and improve our services in various ways. These uses generally fall into one of the following categories.